Mobile Applications are the unchallenged nostrum for businesses to grip smooth connections with their client and prospects. It has become compatible with marketing policies with capable communication and increased assumption of new products & services. That is a constantly evolving space, and with recent technologies surfacing every year, it’s dominant to stay abreast of the latest trends.
The Statista Digital Market Outlook evaluates that revenue across numerous sections will increase over the upcoming years and extend to around 613 billion U.S. dollars by 2025. Here’s an overview of the current trends and predictions for the future of mobile app development.
AR & VR
(AR) Augmented and (VR) virtual reality is gaining immense popularity in app development. These technology can be implemented in any application to create an interactive and immersive experience. Today, many brands use AR & VR to enhance user experience, including Ikea, L’Oréal, and Lenskart.
LiDAR technology has also advanced AR to capture superior-quality photos in low light, revolutionizing shopping. This year, we’ll see AR & VR shape the mobile app development industry and a rise in AR & VR users, providing an opportunity to bring game-changing experiences to mobile users.
Rise of 5G
5G is rapidly gaining traction and will become mainstream. 5G technology offers faster speed, better security, increased capacity, and reliability, making it a perfect choice for mobile app development. The technology promises to be 100x faster than its predecessor, 4G, with a latency reduction from 50 milliseconds to just 1 millisecond.
5G technology would help create powerful applications with features like cloud gaming, AI-driven medical apps, and augmented reality. The increased mobile speeds can open new opportunities for app development and enable businesses to develop applications with more powerful features.
Wearable Apps Integration
Wearable devices, like smartwatches, fitness bands, and trackers, provide numerous business opportunities. The Apple Watch was the first to pave the way for this growing industry, but many other brands are also developing these devices. Apple advertised its WatchOS 8 update. It brought the latest features, fresh watch faces, increased wallet access, and remodeled interface for Apple Watch customers.
Smartwatch apps are simplified versions of mobile apps, providing easy access to essential features. The variety of sensors used in wearables allows for creation of health and sports applications with many features. Wearables Apps improve user experience and attract further users by increasing their involvement.
Foldable Devices Support
As foldable devices become more prominent in the smartphone market, including them in your mobile app development policy is essential. Developing apps running steadily on foldable devices will be challenging in 2023.
With a bigger screen, users can have a more detailed and immersive experience, perform multiple tasks simultaneously with multi-windows, and enjoy video streaming and gaming apps with increased screen size or additional information and controls. Hence, developing apps with foldable device screens in mind will be a significant mobile app development trend in 2023.
Numerous companies are developing super-apps, which offer rich functionality for multiple purposes, to expand their customer base and services. WeChat, originating from China, is one of the leading super-apps globally, with over 1.25 billion registered users. Its success has impacted the future of application development, with other super-apps gaining popularity in Asia, Latin America, and the Middle East.
Popular features of WeChat include social networking, direct messaging, online shopping, and online payments. Elon Musk has also announced plans to turn Twitter into a super-app, aiming to develop a pioneer “everything app” in North America.
IoT Enabled Mobile Apps
IoT, combining intelligent devices into one system, is a leading mobile app trend. Over 30 billion devices are expected to be connected by 2023, with home voice assistants, smart doorbells, and smart TVs among the most popular IoT devices.
IoT is used through IoT software apps, gadgets, and sensors, and Statista predicts annual IoT revenue to reach $545.8 billion by 2023. With smart homes becoming more popular, IoT-friendly applications are a smart choice for developers. Blynk IoT, IFTTT, and Traction are top applications that help manage IoT devices.
Voice search technology has become a habit-forming feature for users, leading to a projected rise of $27.16 billion U.S. voice search market by 2026. Businesses across industries now acknowledge the significance of integrating voice search into their apps for enhanced user experience.
Amazon Alexa’s voice search feature has made shopping convenient in its app, becoming an integral part of the e-commerce market. Additionally, voice search integration improves access to information quickly and easily, leading many businesses to include this feature in their mobile apps.
AI & Machine Learning
(AI) Artificial intelligence and machine learning have flatter increasingly popular as a mobile app development trend. AI-powered apps can analyze user behavior, track user engagement, and provide personalized user recommendations based on their preferences.
AI is projected to reach a revenue of $118.6 billion by 2025, and its development will enhance existing tools like cameras, voice translations, and virtual assistants. Modish cameras with item recognition, live voice and text translation, and AI-powered face unlocking are expected to emerge. Top AI-powered applications are Siri, Google Assistant, and Socratic.
Mobile app users are highly concerned about data privacy as apps can collect massive amounts of personal data. Misusing or sharing this data with third parties without user consent leads users to seek more secure options. For example, the Facebook app can collect sensitive user data, as stated in the App Store.
Applications that prioritize user data privacy and security are the latest trend in mobile app development, with non-data-collecting apps becoming increasingly popular. Users want to ensure that their messages and content remain secure and out of the reach of third parties.
To Sum Up
The future of mobile app development is ever-evolving and highly competitive, with numerous trends emerging each year. Applications focused on data privacy, security, and user experience will continue to rise in popularity.
Super-apps with multiple features, IoT-enabled applications, voice search integration, and AI-powered apps are among the leading trends that have significantly impacted mobile app development. Companies must stay updated with the latest trends and adapt their applications to keep their customers engaged.